Dorian Menard

Founder and business manager of Search Scope

Originally from France and now based in Perth, Dorian Menard brings a practical, no-nonsense approach to digital marketing. With over ten years in the trenches of SEO, Dorian has seen countless algorithm updates, industry shifts, and passing trends—and knows exactly what actually works to generate genuine business results.

After completing his MBA with international business studies in both France and Japan, he cut his teeth working with local businesses in Perth, helping them navigate the complexities of local SEO and client acquisition. This hands-on experience with Australian businesses gave him valuable insights into what truly matters: not rankings or technical metrics, but actual customers walking through the door, bookings, and calls.

For the past 5 years, Dorian shifted his focus to affiliate marketing and e-commerce SEO, areas where results are directly measurable and there’s nowhere to hide from performance metrics. This experience refined his approach to competitive SEO markets, which translated in Search Scope, where he now helps businesses stop chasing vanity metrics and start focusing on qualified leads and revenue growth.

Whether working with local Perth businesses or international clients, Dorian’s approach remains the same: focus on quality over quantity, measure success by new clients and sales, and create predictable business development systems that don’t fluctuate with every market change.


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