The 8 Best Geo Grid Local Ranking Tools We Have Tested

Looking to improve your local SEO positioning? Geo-grid tools help businesses track their Google Business Profile (GBP) rankings across specific areas, offering a visual "heatmap" of performance. Here’s a quick overview of the top tools we’ve tested:

• Local Falcon: The first geo-grid tool with precise heatmaps, AI-powered SEO assistant, and Apple Maps support. Pricing starts at $24.99/month.
• Local Dominator: Budget-friendly with rolling credits and competitor analysis. Plans start at $59/month.
• Geomapy: Focused on hyperlocal SEO for brick-and-mortar businesses, ideal for neighborhood-level tracking.
• Places Scout: Offers detailed ranking reports with customisable grids and animated GIFs. Pricing starts at $50/month.
• BrightLocal: Comprehensive local SEO tool with competition analysis and visual reports. Starts at $39/month.
• Semrush: All-in-one SEO platform with local rank tracking. Credits start at $0.005 each.
• Local Viking: Combines geo-grid tracking with GBP management. Plans start at $39/month.
• GMB Crush: Heatmap visualisations and competitor benchmarking for agencies. Pricing starts at $39.99/month.

Quick Comparison

Tool	Starting Price/Month	Key Features	Best For
Local Falcon	$24.99	AI assistant, Apple Maps support	Businesses of all sizes
Local Dominator	$59	Rolling credits, budget-friendly	Agencies, multi-location brands
Geomapy	Varies	Hyperlocal tracking, competitor insights	Brick-and-mortar businesses
Places Scout	$50	Animated ranking visuals, detailed reports	Advanced hyperlocal SEO
BrightLocal	$39	Competition analysis, visual reports	Service-area businesses
Semrush	$10 (campaign)	All-in-one SEO, ZIP code-level tracking	Broad SEO needs
Local Viking	$39	GBP management, international compatibility	Multi-location businesses
GMB Crush	$39.99	Heatmaps, competitor benchmarking	Agencies, Google optimization

These tools are essential for businesses aiming to dominate local search and can help you track your local campaigns. Choose based on your budget, features, and SEO goals.

Related video from YouTube

1. Local Falcon

Our tool of choice at Search Scope Agency for our Perth-based SEO campaigns. Local Falcon was the first to introduce geo-grid rank tracking, offering detailed heatmaps that show Google Business Profile rankings.

It uses a geo-grid scan system to map rankings down to specific city blocks or neighborhoods, giving businesses clear insights into their local search performance. This precise tracking helps businesses understand their local market position before diving deeper into the tool’s features.

The Share of Local Voice (SoLV) metric quantifies how often a business appears in the Map Pack for specific search terms within a set radius. This helps businesses assess their market reach and competitive standing.

"Local Rank Tracking is a simple concept but we were the first to do it in a visual way. The system visits a specific latitude and longitude on the map and mimics a Google search from that location. This geogrid format with pins across the neighborhood allows clients to get a true picture of their local ranking." – David Hunter, CEO of Local Falcon

In February 2025, Local Falcon launched Falcon Assist, an AI-powered Local SEO assistant. It provides tailored advice for optimising Google Business Profiles and is included in plans designed for businesses of all sizes:

Plan Type	Monthly Credits	Monthly Cost	Annual Credits	Annual Cost
Basic	7,500	$24.99	90,000	$299.88
Premium	63,000	$199.99	756,000	$2,399.88
Enterprise	157,000-1.57M	$499-$4,999	1.88M-18.84M	$5,988-$59,988

Additional options include:

• Falcon Guard: $0.10 per location monthly to monitor Google Business Profile changes
• Falcon AI: 25 credits per report
• Pay-as-you-go: $0.05 per credit with no expiration

The platform now also supports Apple Business Connect listings on Apple Maps, offering visibility across major local search platforms.

"Local Falcon is the most useful multipoint Google Business Profile rank checker for marketing agencies and local business owners. The 100 credits free trial helps get a better understanding of the tool before subscribing. Rank tracking for multiple location businesses with Local Falcon saves a lot of time, and we can even check our competitor’s rankings, too." – Jayant G., Search Engine Optimisation Analyst

Local Falcon’s AI-powered recommendations guide businesses in improving descriptions, categories, and customer interaction features. We use this software during our local SEO audit process.

These insights, paired with competitive analysis tools, help businesses spot market opportunities, audit their competitors and address areas needing attention.

2. Local Dominator

Local Dominator builds on the approach of Local Falcon, offering a budget-friendly option with powerful tools. Its Local Search Grid allows businesses to analyse local search performance within grids ranging from 3×3 to 13×13, covering radii between 0.1 and 10 miles.

Here’s a breakdown of its pricing plans:

Plan	Monthly Credits	Features	Price/Month
Advance	15,000	15 Google Maps connections, White Label Reports	$59
Pro	36,000	25 connections, Rolling Credits	$97
Powerhouse	81,000	80 connections, All Features	$197
Enterprise	178,000	Unlimited connections	$399

One standout feature is its rolling credits system, which lets unused credits roll over to the next month. This ensures you get the most out of your subscription compared to fixed credit models. It’s also up to 45% cheaper than many competing tools.

Key features include:

• Dynamic shareable URLs
• Bulk scanning capabilities
• Competitor analysis tools
• White-label reporting
• Google Maps synchronisation
• A ranking indicator system to monitor keyword changes

To use the platform, users must verify their business details before running scans.

Local Dominator caters to both physical storefronts and service area businesses with tailored scanning options. Its interface is beginner-friendly yet packed with advanced tools for seasoned SEO professionals.

Agencies benefit from bulk actions and team management features, while new users can take advantage of a 95% discount for the first month.

Like other geo-grid tools, Local Dominator provides insights that help fine-tune hyperlocal SEO strategies effectively.

3. Geomapy (Localo)

Geomapy stands out as a tool designed for hyperlocal SEO, catering to brick-and-mortar businesses that want to improve their visibility in specific neighborhoods. While it provides necessary tracking features, it isn’t as budget-friendly as alternatives like Local Falcon or Local Viking.

Here’s why tools like Geomapy matter in today’s local search landscape:

Local Search Behavior	Statistics
Consumers using the internet to find a local business	93%
Year-over-year increase in local business searches	34%
Mobile device usage for online searches	Over 70%
Same-day business visits after a mobile search	76% (Source)

These numbers highlight the importance of precise geo-grid tracking for businesses looking to dominate local search results.

Geomapy offers several key features for businesses focused on specific areas:

• Neighborhood-level tracking: Keep tabs on search rankings and visibility within hyperlocal zones.
• Competitor insights: See how competitors are performing within defined geographic boundaries.
• Market analysis: Evaluate performance in local markets to identify new opportunities.

For businesses aiming to stand out in tightly packed urban areas, Geomapy provides the tools needed to fine-tune their online presence. This is especially crucial given that 76% of mobile searches for local businesses lead to same-day visits.

If your goal is to optimise visibility down to the street level, Geomapy’s capabilities can help you stay competitive.

4. Places Scout

Launched in 2011, Places Scout has grown into a comprehensive local SEO tool. Its Geo-Matrix Ranking Reports tool, introduced in May 2020, provides automated local SEO insights using over 400 data points.

One standout feature is its animated GIF generator, which creates dynamic visualisations of map rankings, helping businesses highlight ranking changes over time.

Here’s a quick overview of Places Scout’s main features:

Feature	Details
Grid Options	Configurable from 3×3 to 13×13, with custom setups
Reporting Frequency	Hourly, daily, weekly, or monthly schedules
Export Formats	CSV exports and white-label PDF reports
Tracking Tools	Track multiple keywords per location, with SERP screenshots
Business Compatibility	Works with service-area businesses

Pricing is based on usage, typically costing $2 to $20 per location per month. Packages start at $50 per month.

Industry experts often highlight Places Scout’s precision and flexibility. Matthew Summers, Owner of Rely Marketing, shared:

"Places Scout provides highly customisable rank tracking, allowing for extraordinary accuracy and control… Places Scout’s product is top notch, and I am nothing short of amazed at their level of customer service."

Beyond its engaging visuals, Places Scout offers robust tracking tools.

It provides detailed insights for hyperlocal SEO, such as competitor ranking analysis, flexible point tracking to exclude unwanted areas, and professional white-label PDF reports for client presentations. These features help businesses focus on key areas while maintaining a polished, professional image.

The platform’s focus on precision and responsiveness to user needs has led to regular updates, making it a dependable option for businesses looking to manage local search performance across multiple locations.

sbb-itb-c74901f

5. BrightLocal

BrightLocal’s Local Search Grid, introduced in 2021, processes an impressive 320,000 reports each month and tracks 3.8 million keywords. Its standout feature? A detailed visualisation and analysis system that sets it apart from competitors.

The platform allows users to configure grids up to 7×7 with 49 grid points, making it ideal for pinpointing geographic performance.

Feature	Specification
Grid Size Options	3×3, 5×5, 7×7 (included in subscription)
Keywords per Location	5 (included), expandable
Minimum Price	$39/month
Cost per Grid Point	From $0.0035
Free Trial Period	14 days with 50 locations

BrightLocal also provides competition ranking analysis, which identifies the top five factors driving competitors’ rankings. This insight helps businesses make smarter local SEO decisions. Unlike competitors such as Local Falcon and Local Viking, BrightLocal includes SERP screenshots, making it easier for users to visualise search results.

"Showing them ‘you’re #2’ in a table didn’t allow for our clients to really see the impact and value of what we do for them in SEO. Local Search Grid has changed all of that. And we can show them each month how their footprint is expanding. We love it!"

The tool is highly rated across major review platforms:

• Trustpilot: 4.9/5 (705 reviews)
• Capterra: 4.8/5 (269 reviews)
• G2: 4.6/5 (219 reviews)

BrightLocal shines in practical use, especially for service-area businesses. Users can flag competitor GBP listing spam directly to Google, schedule reports for specific times, and even create white-label reports for client presentations.

Its integration with BrightLocal’s other tools – like review monitoring and citation building – adds even more functionality.

For businesses managing multiple locations, the Average Map Rank metric is a game-changer. It helps track performance across regions, while the visual nature of its reports makes client communication and progress tracking a breeze.

Next, we’ll take a closer look at Semrush for more geo-grid tracking insights.

6. Semrush

Semrush’s Map Rank Tracker (MRT) brings local rank tracking into its broader SEO platform, making it a handy tool for users already familiar with Semrush.

Here’s a quick breakdown of its key features:

Feature	Details
Basic Plan Credits	4,000 credits/month
Premium Plan Credits	2,500 credits/month
Cost per Credit	$0.005
Additional Credits	$5 per 1,000 credits
Free Monthly Credits	50 (for all users)
Campaign Cost	$10/month (extra)

The tool allows street-level ranking tracking and integrates seamlessly with Semrush’s other features, such as Google Business Profile optimisation, review management, directory listings, and competitor tracking.

Users have given Semrush high marks on review platforms:

• G2: 4.5/5
• Capterra: 4.7/5
• Trustpilot: 4.1/5
• TrustRadius: 8.5/10

With a cost of $0.005 per credit, Semrush is priced between Local Falcon ($0.003) and BrightLocal ($0.008). Additionally, its API supports custom reporting and automated analysis, adding flexibility for businesses.

The Position Tracking feature allows for ZIP code-level tracking and monitors local pack performance. This precision enables businesses to fine-tune their local marketing strategies and assess performance across various regions. It’s a valuable tool for those focusing on detailed local SEO efforts.

While it may not specialise solely in local ranking, Semrush’s all-in-one approach makes it an attractive option for businesses looking for a broad SEO solution.

7. Local Viking

Local Viking stands out with its GeoGrid tracking and comprehensive Google Business Profile management tools. Similar to Semrush’s integrated approach, this platform enhances functionality by combining grid tracking with profile management.

It visualises 3-pack rankings using both the Google Places API and its own data collection method, which includes Service Area Business results.

Pricing and GeoGrid Credits

Here’s a quick look at Local Viking’s pricing plans and GeoGrid credit details:

Plan	Monthly Cost	GeoGrid Credits	Cost per Credit
Single	$39	7,500	$0.0052
Starter	$59	8,100	$0.0073
Pro	$99	16,200	$0.0061
Agency	$149	24,300	$0.0061
Enterprise	$200	32,400	$0.0062

Key Features of the GeoGrid Tracker

Local Viking’s GeoGrid tracker comes with several useful features:

• Customisable Grid Points: Users can exclude certain nodes to fine-tune their tracking areas.
• Competitor Insights: Each node links directly to competitor rankings.
• Export Options: Generate reports in CSV format, create timelapse GIFs to visualise progress, and enable white-label options for agencies.
• International Compatibility: Automatically adjusts to the target country’s domain and language settings.

Reporting and Insights

The platform provides reports with 19 Google Business Profile insight metrics, helping businesses monitor performance across various indicators. These reports can be automated and distributed via email, PDF, or public URL. Agencies using Pro plans or higher can take advantage of white-label reporting.

"Local Viking is a powerful software solution that allows businesses to manage and optimise their local SEO strategies effectively. It provides a suite of tools and features that enable businesses to monitor and improve their online presence, ensuring higher visibility and better rankings on search engine results pages." – SEO.AI’s Content Team

Additional Features and Considerations

Local Viking allows users to schedule reports but limits them to selecting specific days. The GeoGrid tracker is part of a larger feature set that integrates with rep.co for review and reputation management and includes SERP screenshots for detailed ranking verification.

While it isn’t currently listed on major software review platforms, its robust feature set makes it a strong choice for businesses looking for a comprehensive local SEO tool with advanced grid tracking.

8. GMB Crush

GMB Crush combines Google Business Profile management with geo-grid rank tracking, making it a go-to platform for agencies and businesses handling multiple locations. Its standout features include a geo-grid heatmap visualisation tool and competitor analysis capabilities.

Pricing and Grid Credits Structure

GMB Crush offers three pricing plans with different grid tracking options:

Plan	Monthly Cost	Grid Credits	Grid Sizes Available
Sidekick	$39.99	100/month	3×3, 5×5, 7×7
Local Hero	$89.99	200/month	All sizes up to 15×15
Superhero	$139.99	900/month	All sizes up to 15×15

Key Features and Tools

• Location Authority Detection: Pinpoints top-performing profiles in specific areas.
• Competitor Benchmarking: Shows competitors’ GBP categories, labels, and optimisation tactics.
• Customisable Grid Sizes: Choose from six grid sizes, ranging from 3×3 to 15×15.
• White-Label Reporting: Export reports in PNG and PDF formats for easy sharing.

Performance and User Feedback

"The app is incredibly valuable and helps you to spot optimisation angles that might have been missed. I’m using it in my own agency and while teaching students at Semantic Mastery"

Results in Action

"The only app you need for success! When we first started implementing what GMB Crush suggested, our client’s listings ranked number #1."

Advanced Features

• Reverse Engineering: Breaks down competitor profiles to uncover winning optimisation methods.
• Lead Generation: Includes features for identifying and pitching to new clients and local lead generation.
• Training Resources: Offers detailed guides and video tutorials to maximise tool usage.
• Multi-Account Management: Connect up to 15 Google accounts with the Superhero plan.

These tools make GMB Crush a powerful addition to any local SEO strategy. Its combination of features and ease of use makes it a strong contender among geo-grid local ranking tools.

Conclusion

Our analysis shows that each tool caters to different budgets and requirements. Local Falcon is the tool we use for SEO audits and is notable for being the first to introduce grid-style local search ranking tracking. Its credit-based system makes it a practical choice for businesses of any size.

For agencies handling multiple clients, Local Dominator is a cost-effective option, priced 45% lower than competitors. Its rolling credits on the Pro ($97/month) and Powerhouse ($197/month) plans help ensure efficient use of resources.

Here’s a snapshot of user ratings across platforms:

Platform	Rating	Reviews	Best For
BrightLocal	4.9/5 (Trustpilot)	705 reviews	Local SEO management
Local Falcon	4.7/5 (G2)	10 reviews	Grid tracking specialists
Semrush	4.5/5 (G2)	2,002 reviews	All-in-one SEO tools
GMB Crush	4.7/5 (Trustpilot)	35 reviews	Google Business Profile tools

When deciding on the right tool, keep these factors in mind:

• Budget vs. Features: Evaluate per-credit costs and whether unused credits roll over.
• Integration Needs: Platforms like BrightLocal and Semrush extend beyond local tracking to offer broader SEO features.
• Reporting Tools: Look for features like white-label reports and SERP screenshots for professional-grade reporting.

For businesses starting out with local SEO tracking, using Google Business Profile alongside Local Falcon is a solid starting point. On the other hand, larger agencies may find comprehensive tools like BrightLocal or Semrush more suitable.

Since Google powers over 90% of searches, selecting the right geo-grid tool is a key step in improving your local search rankings and monitoring reviews.

Related posts

• How to Optimise Google Maps Listings: A Step-by-Step Guide
• 10 Local SEO Tactics That Drive Customer Traffic in 2025
• Small Business SEO Guide: Essential Strategies for Growth
• Google Algorithm Updates Impact Local SEO Rankings